sábado, 13 de febrero de 2016

How much money is really involved?

Celebrity athlete endorsements Have Become a huge money making revenue for the companies That sponsor These athletes. In the year of 2015 alone, athletes Brought $ 917 million to the various companies That sponsor them. This has Become a much more prominent occurrence over the past few years. The amount of money was made That athlete endorsements from This Year, in 2015, Went up 24% from the previous year. Why Such a big jump? These companies do depend completely on Their athlete endorsements to bring in much of Their revenue? At the top of the list for the athlete Who Brings in the MOST money for His endorsers is Roger Federer. Roger Brought His companies Wilson, Nike, Rolex, Mercedes-Benz and Gillette $ 58 million in 2015. Much of This Money was made from His tweets About These companies, in Which I Makes the specific company I have is tweeting About $ 16 762 PER tweet. Will Roger and other high profile athletes be targeted by more and more companies in the coming year to endorse them too? Is it possible That These athletes endorsing May be up to 10 companies at a time in the near future?

http://opendorse.com/blog/highest-paid-athlete-endorsers/
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8 comentarios:

  1. Unknown16 de febrero de 2016, 11:30

    Many players have four or five companies endorsing them now, so it would make relative sense that it will continue to increase. Though as sports becomes more international, it may be actually spread out among more professionals. Hate to play the fence, but it is a difficult one. -Tyler W

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  2. Ali Ryan & Darcy20 de febrero de 2016, 1:35

    Este comentario ha sido eliminado por el autor.

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  3. Ali Ryan & Darcy20 de febrero de 2016, 1:35

    I do believe that an increase in individual sponsorships will increase in the future. I think this is especially true for sports, like tennis, in which athletes are not part of a larger team as they do not have to worry as much about representing competing brands. There is a chance that contracts become more strict and too many sponsorships (like having ten) may not be allowed. If this becomes the case, individual companies may have to increase their pay to the athlete to keep him/her interested and willing to represent them.

    - Darcy Horn

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  4. Sleo21 de febrero de 2016, 12:48

    I also believe that we will see an increase in individual sponsorships in the future. It only makes sense that the more money these companies make today, the more money they will have to spend in the future. Additionally, as this era's superstars begin to be taken over by a new generation of stars, an influx of sponsorships will be paid to both the old school and new school players. In a world of salary caps and fixed prize money, it is not surprising that companies can greatly out pay any salary offered by a team.

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  5. Unknown21 de febrero de 2016, 14:45

    Sports, being the increasingly popular and marketable industry that it is, will likely continue to see increased individual endorsements. Individual athletes that are the best at their respective sport will always have multiple endorsement deals, but I also could see an increase in overall players that are endorsed. As social media becomes more and more popular, along with more and more games being aired for larger audiences on TV, I think that companies could begin to target middle tear athletes more often for endorsement deals. Athletes with popular twitter/instagram profiles will get lucrative deals from increasing amount of companies because of their impact on the social media world. This will likely lead to more endorsement deals for socially popular athletes, along with those excelling at their athletic craft.

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    Respuestas
    1. Anónimo23 de febrero de 2016, 14:10

      I think you make a great point regarding social media's growing influence. The omnipresence of social media (Facebook, Twitter, Instagram) offers a tremendous opportunity for such companies as Nike, Coca-Cola, and Adidas to grow their market share. While these companies have a significant presence in advertising, another great way to spread their brands is to piggyback off the popularity of professional athletes. This tactic is increasingly effective as the global viewership of sports is increasing.

      -Ryan Ladell

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  6. Unknown29 de febrero de 2016, 9:18

    I think a lot of good points have been said about the rise of social media playing a large role in sponsorship deals with professional athletes. Take Steph Curry's Instragram account for instance. A majority of his posts are directed towards showing off products from companies that sponsor him. This is great for the business and for Steph; however, it prevents Curry from truly showcasing his own personality and the fans could easily get annoyed at the posts regarding different sponsors. It seems that professional athletes social media accounts could become satellite marketing tools for big businesses.

    -Colin Zaccagnio

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  7. Unknown1 de marzo de 2016, 3:53

    To understand if player endorsement will increase you have to use the perspective of the companies. For example Nike has made 2.2 billion dollars off Michale Jordan endorsement and Air Jordan Line. In addition, Nike has made over $400 millions off Lebron James shoe line. Using this model we can safely assume that companies will look to star athletes to increase their sales. As long as people continue to buy the signature lines of their favorite players than I see no slowing of endorsement deals.

    http://espn.go.com/nba/story/_/id/14314807/lebron-james-signs-life-deal-nike

    -The link is a break down of the recent Nike and Lebron James deal

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